★ Featured Case Study
Case Study: Scaling
GlobalRetail
How a full-funnel digital strategy unlocked $4.3M in incremental revenue over 12 months.
the challenge
GlobalRetail faced a common problem: despite having a complete product line, their customer acquisition cost (CAC) had spiked by 40% year-over-year. Their internal team was struggling to scale past $500K/month without seeing a significant drop in Return on Ad Spend (ROAS).
The primary friction points included fragmented data tracking, lack of creative testing cadence, and a “batch-and-blast” landing page architecture that failed to convert mid-funnel traffic efficiently.
the Impact Report
+240%
Revenue Growth
4.8×
Blended ROAS
−35%
CAC Reduction
12mo
Timeline
strategic roadmap
Data Infrastructure
Implemented server-side Google Analytics 4 and custom attribution modeling via Segment, replacing legacy UTM-only tracking with a unified customer data platform.
Creative Refresh
Launched a “Creative CRO Lab” — a rotating suite of ad creatives with 3-day performance benchmarks. Ineffective creatives were deprecated and replaced with data-informed iterations.
phased execution
Fixed & API Development
Custom API endpoints for collections-based ad-destination, replacing static deep-links with effortless cross-sell surfaces.
Funnel Optimization
High-velocity A/B testing framework applied to core conversion paths, focusing on mobile-first navigation and simplified checkout flow.
Omni-Channel Scale
Algorithmic budget allocation across Meta and Google, leveraging the prior data infrastructure to maintain ROAS at scale.
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